This is a Guest Post by Lucy Barret

Are you getting frustrated with the slow loading speed of your website? Do you want to improve your WordPress site’s speed? Website performance/speed optimization is a great way that can help you reduce the site load time. It is important to follow appropriate speed optimization tricks, or else, you could end up with a slugging WP site.

Wordpress Optimize

In this blog post, we will discuss the WordPress speed optimization tips that can reduce the loading time of your web pages and boost the overall performance of your site.

Why speed is important for Websites?

The speed of a website plays an important role in determining the success of an online business. When a visitor lands on your site for the first time, you only have 3 or 4 seconds to grab their attention to influence them to stay on your site for longer.

According to some reliable search teams, a 2-second delay in loading the web page could reduce. user satisfaction by 16 %, slash the sales by 7 % and decrease the amount of web traffic on your site.

In fact, Google has also included site speed in its search engine ranking algorithm. That means your WP site’s speed determines the ranking of your site on search engines. If you are also suffering due to a sluggish site, then you should read this blog post.

WordPress Speed Guide that can speed up Your WordPress site quickly and efficiently:

1) Choose a Good WordPress Host:

Selecting a hosting provider

Choosing a good web hosting provider helps you in speeding up your WordPress site.
Before starting out your online business, make sure to select the reliable hosting company that can offer you the suitable hosting plan. Most of the hosting companies out there in the market apply restrictions to their shared hosting plans and host millions of sites on a single server.

Even you might need to compromise your site’s speed if you are on a shared server. No doubt, a shared hosting plan is a good option for low-traffic sites, but as your site’s traffic grows you need to switch to the more reliable option.

Tip: Managed Hosting, Virtual Private Hosting, and Dedicated are good options for high/medium traffic sites.

If you are on tight budget, I would suggest you to use the iPage’s hosting plan. They offer the best services in terms of free domain name registration, free daily backs and a 30-day money back guarantee.

2) Install the Best Caching Plugin:

Caching is also a vital factor that can stimulate the speed of your WordPress site.
When a user visits your site, your server passes through the PHP request to the MySQL Database to find out the requested page, then it will generate the file on the fly and display it to the visitor. The entire process takes up a lot of time and resources. But caching a website can save both the time and efforts, and you can improve the performance of your site.

Tip: There are many WordPress caching plugins that automatically optimize your site for speed. You can use the best plugin such as WP Rocket, W3 Total Cache or WP Super Cache. These plugins perform page caching to reduce the load time of your site.

Use a caching plugin to improving the search engine ranking, enhancing the user-experience and increasing the conversion of your site at the same time.

3) Use of CDN (Content Delivery Network):

Content Delivery Network
CDN (Content Delivery Network) can improve the speed of your WordPress site. It basically delivers the static files of your site quickly to your visitor from a server location, which is closer to them. Through this, you can speed up the load time of your site with ease.
Today, most of the high traffic sites are making the use of CDN services for delivering their static content such as CSS, JS files, and images immediately to the visitor.

Tip: You can use the MaxCDN that provides the excellent global content delivery service to websites with a huge demographic reach. For a free option, you can use the CloudFlare’s free CDN service.

4) Combine your Images into One – Image Sprites:

Image Sprites are implemented to combine all the images, including social and site icons into a big single file to reduce the number of HTTP requests. This will reduce the overall loading time of a site and boosts your site’s performance.

If you are not familiar with CSS, you can make a use of drag and drop method to perform the same with ease.

Tip: You can also use the Sprite Me or Sprite Pad tools to create CSS sprites without any coding skills.

Image Optimization:

Optimizing Image
Images enhance the visual appearance of your site. Website owners use stunning and beautiful images in their post and site to grab the attention of their potential visitors.
But in real, big size of images could slow down the speed of your site. Therefore, it is important to optimize the size of your images before you upload to your site.

Tip: Use WP Smush Plugin if you want to resize your images. You can also optimize your images using Photoshop or any other image optimization tool.

6) Compress files to reduce HTTP Requests:

When you add more plugins to your site, they generate their own JavaScript and CSS files. These additional files increase the HTTP requests of your site.

You can combine your CSS and JS files into a single file for each to reduce the HTTP request and boost the performance of your WP site.

Tip: Reduce file sizes from 300+KB to less than 50KB using Gzip compression. It will save your time and effort as you can easily manage all your CSS and JS files at one place.

7) Minify your Codes:

Code minification is an ideal technique to increase the speed of your WordPress site. It removes whitespaces and line breaks from the site to give a quick and soothing user experience to your visitors.

You can use SCSS, a syntax-based stylesheet to structure your CSS files across some areas of development in a readable layout.

Code Minification

Tip: Use CodeKit to compress the SCSS files to a single CSS file. It will also remove whitespaces and line breaks from your site with ease.


Optimizing the speed of a WordPress site can be done easily by following these easy and fruitful tips. We explored the seven essential tips to speed up your website for a long run, without any complication.

Hope you liked this article, If you have any other tips then you can share it with us via comment section below.

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This Guest Post is Submitted By: Lucy Barret

Lucy Barret (Google+) is an experienced WordPress developer with more than 5 years of experience of converting HTML to WordPress theme. She is currently employed at HireWPGeeks Ltd. and works as a Sr. WordPress developer. She loves to write article on WordPress and always lookout for opportunities to contribute at top blogs.

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