This is a Guest Post by Anand Rajendran

In the present world, mobile apps are widely preferred by several entrepreneurs and they follow a particular mobile trend. An effective mobile app has more value than that of the mobile website. There are numerous apps in the App store and it is considered as the new way of building organizations and also to promote technological growth.

Launch an App

The main aim of a business owner behind having an app is to satisfy the audience’s expectations with great ideas for promoting the growth of business. With it, they can use the benefits of news feeds, user accounts, messengers, news feeds etc. On the other side of the coin, a mobile app for a business can greatly contribute to an individual’s brand awareness.

Today’s entrepreneurs are working day and night to develop apps and mobile-friendly versions of their websites for a better growth of their business. Mobile apps have earned a good credit in the world of digital technology. They also provide the business folks a much-needed avenue to promote their services and products to the target audience, at the right time. They make consumers make more informed and services more efficient one. The other gaming and entertainment apps add more fun to the Smartphone user experience.

Market research is the most important aspect to consider before developing any app. In the Google play store, Apple app store and Windows app store the top paid and top free apps are available. The mobile apps are priced cheaper than computer apps. Building a mobile app startup is more about solving problems than following the ideas. It is necessary to carry out proper market research on the category of mobile app startup business one wants to start.

Developing a Mobile App:

Mobile app development is at the peak level; hence a large number of companies are coming up with the qualitative mobile app development service. Many organizations are engaged in providing effective solutions, in order to make the sales and increase the business growth.

The developing methodologies help the folks to turn sporadic-ideas into streaming revenue. Some companies have a team of creative and artistic minds in their development team to enhance the growth of mobile application. When the coding is done, testing is finished and when the app is ready to be launched, it is very important to check some strategic procedures.

Determine the Marketing Plan:

One can just launch an app in the store. There is a certain set of protocols for proper app marketing and a website is also essential for an app. This website should provide proper details about the app and also should give notifications regarding any changes, updates, allowing the consumers to stay informed. It is important to collect the email addresses in case of any emergency in the future. In the research process, the key players in the category of an app operate in such a way that it gives complete information about the apps including the unique name.

A Proper Review:

When the date is decided in advance, one should keep the track of announcements in the tech world. The Press coverage is the most essential so the public comes to know about the launch of the new app.

Examine the Decision Makers:

A decision maker is defined as a person who helps in distributing about the app in not only the organization but also among the like-thinkers. On the other side of the flip, power users are known as the decision makers. They will provide sufficient feedback on several aspects of an app such as UX, UI, and workflow. With the help of the reviews, one will get to know the areas where the improvement is required.

Before Launch:

Choose a Platform:

There are many resources available in this vast world. Both Android and iOS are available at the same time with a fully featured native app. In reality, one has to consider which platform to launch on first, and each one has their own set of advantages and disadvantages. Android is currently the head in terms of adoption and retention, but iOS apps are more profitable one. There are a number of development considerations to take into account before choosing a platform.

One can always choose to develop on more than one platform to eradicate a lot of issues. This will extend the development time, increase costs, and delay entry to the App Store, so it is important to think about the timeline and priorities before choosing a platform.

Reasons to choose iOS:

iOS is a superior development tool, potentially wealthier one and the security is guaranteed one. On the other side of the flip, the approval process can take longer than two weeks. It is more restrictive on data sharing, advertising, and interaction methods.

Reasons to choose Android:

Android is an open platform, where approval process is not necessary. In terms of devices, the reach is border one. On the other side of the coin, it is hard to maintain a consistent experience due to the wider variety of OS versions. There is a higher chance of errors and piracy.

Analyze beta users and test:

The initial step is to find a right group which is very important before launching an app. Beta users serve as the ultimate test group and they are the accurate critics of a new app. One can choose to do a public beta launch, which is open to the public to gain more impressions or do a private launch by invite-only. For more targeted beta insights, find the closest possible version of ideal user and invite them. Reaching the beta users is always critical.

Tools like TestFlight can be used to help streamline that process. It is necessary to bring some load, scale, and network testing to bear on one’s app. This work also can be done manually, and initially, that might work, but using a tool like AppPurify can reduce the amount of time spent on this phase of the project.

Be ready with the acquisition campaigns:

Each and every app is going to have organic acquisition, but only some are going to have paid acquisition. Facebook’s platform is the most-used one, but other search engines like Google Engine and other mobile ad platforms should be considered in the planning phase. In preparing for the organic acquisition, one has to make sure that they have optimized the App Store listing.

Search Engine optimization App Store Optimization (ASO) involves in the process of incorporating the right keywords into the store listing so that it ranks higher in search results and it is easily discovered. A recent survey says that about sixty-three percent of downloads come from general browsing in the App Store.

During Launch

Identify the working features and non working features:

The main goal is to know exactly how the consumers are interacting with the app and to satisfy the consumer’s expectations. It helps the folks to in moving forward with the strategy, and evolve the app in a well-organized manner in future. Monitoring the app performance closely during the first impression time period will allow us to immediately address, prioritize app issues etc.

Look at the beginning stage of App Store success:

Downloads are not the most important metric to measure an app’s long-term success, but during the launch, it takes the center stage. App Annie is a great source for market research, and their analytics platform can measure downloads.

After launch:

Plan an idea for the engaging users:

Promoting the app to garner downloads is an essential thing for the marketing plan. The engaged users are more likely to convert, make in-app purchases and give us reviews. The users come to know about the feedback through email, push and in-app messages, and SMS. These things promote engagement with special offers, discounts, customized content, reminders and other valuable information.

Enhance the app to provide more value:

After the launch, one can gain better experience, in other words, we can say that how users are interacting with the app features. The main goal of a developer will be to optimize higher customer lifetime value. Even though every app is the different one the main target should be to provide the highest value possible.

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This Guest Post is Submitted By: Anand Rajendran 

Anand Rajendran is CEO and Co-Founder of  Zoplay, best PHP scripts development company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.

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